From what I can gather from Bolter and Grusin "Remediation" they suggest that old media provides a basis or starting part for new media to draw upon. It appears that “communication, representation and expression,” is what new media posses from old media. For example television an apparent old media, is a major part of everyone’s life in some way, whether it be to watch a series continually or just for casual day to day viewing. It appears that television as a form of old media was extremely restrictive as regards what people could watch when they wanted. However, the immergence of the video and dvd recorder has changed this. The nature of programs haven't appeared to change on the Internet websites such as BBC iplayer, ITV, channel 40d etc. These online TV players have been used more pacifically in pinpointing adverts for their viewers on the internet. Mainly because for online viewers adverts are restricted for no more than three whereas the "old" TV adverts are various. Bolter and Grusin also seem to pinpoint progress as something inevitable and a “structural condition” of all media. They also suggest that both old and new media seem to be in competition with one another to improve itself, this seems to be characterstic of televisions Virgin Media. Remediation involves the involvement of old media within the new media, no longer is television restricted to the television but on the interent and even mobiles. In this sense remediation involves the "refashion" of "older media entirely while still making the presence of older media apparent." (Breuch, 2004: 8)
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Hi Lauren:
ReplyDeleteThis post is a little too descriptive of your source (your colleagues should be reading it too) and could benefit from you thinking through their idea a bit more.
My understanding is that -when they were writing, websites tended to use the 'literacies' of old media, magazines were a favourite, as were the structure of TV channels (If I remember rightly, Microsoft even produced a desktop/browser combination that attempted to turn 'favourites' into channels). This 'remediation' meant that users didn't have to learn completely new assumptions about info and media and were less 'at sea' than they might otherwise be.
The point I made in the lecture was that this has started to happen in reverse -as TV programmes mimic online experiences. At first this was largely so as not to appear out-of-date. Now there are arguably new subgenres of media (e.g. nature shows with heavy use of online info, alternative camera views online, and 24/7 availability via 'play again' facilities and the Inet links. Big Brother is a 'natural history' programme of a particularly postmodern type! ;-)