BRuns part B

The typical sense of the word producers involves one particular institution providing knowledge and information for the benefit of others.

However in the post industrial and informational / economic model sense production takes place in “collaborative, participatory environment” in which both consumers and producer take part in production of information and knowledge. It seems then that the produsage is the continual passing between producers and users produsers to improve their knowledge and information. These producers use what is produced but are also actively involved them selves’ as a Produser, they essentially result in Produsage of new ideas. I suppose DIY blogs are similar in that information is not only provided by the people that produce the site but also the people that consume these blogs also can comment and give advice.

Also this is similar to the introduction of the XBOX 360 in which consumers are given the basic outline of a game from producers. Then the consumers become produsers who actually discover cheats etc for these games and share them online within interactive forums.