Meile Part c

Indymedia provides a basis for “new musical sounds experiences” (George McKay, 14) Individuals and even bands have the ability to put their music across to music fans without the help of big music industry names. MySpace is great evidence of this independence now available to the artists within the music industry. The online world in particular that of Myspace is inevitably an alternative culture to what went before them. Bands etc can now put their music to audiences on a huge scale and gather interest from them. This interest is gathered from the ability of fans to interact with these artists. No longer do these artists take reliance upon others, especially that of labels. This is evident from the likes of the Artic Monkeys who born from the world of MySpace. This “DIY” nature of online artist is extremely positive, no longer is there pressure from labels to change their identity when already there is such a fan base gathered.

It appears that the online world isn’t the only place of progress for new music artists. There are many individuals with their own recording studio starting their business from scratch. The Internet networks such as MySpace and Facebook however help put these artists in full view of consumers. These consumers can not only listen to the artist music but also have an interact active relationship with them and so form a sort of community. So although this independence does exist offline it isn’t as opportunistic as that of the online world.